Business owners seem to always want more. More followers, more likes, more email subscribes, more numbers. The rationale is that the more people you have the more money you’ll make. I’m certainly of the same mindset as I start and write blog posts and speak to businesses about using the internet to grow their business. I want to share my message with as many people too. It’s just natural to have bigger followings, larger lists, and bigger venues. But I recently had someone ask, “Jonathan, what’s the value of a Facebook Like?”
The question is a valid one. Marketers have to prove conversion rates and return on investment when it comes to a variety of metrics like audience size. Many business owners think that the number of likes or follows indicate that they should be able to sell more, do more, and get more product to people. In this post I’ll share with you some research and my own thoughts.
When my platform grows in both content and audience, I’ll consider creating a course, product, or book where I can further help inspire, educate, and grow my audience. That’s why most people start a business, to help others and provide more value to them. The same is true for many other businesses and people who want to make a difference. They create a product or service that they believe in and want to get that into as many people’s hands as possible.
When a product or course is ready, businesses think people will naturally flock to it, the reality is that it takes a massive amount of work to generate interest and make sales of your product or service. Without a way to launch a product you might be faced with poor sales, or worse, a financial disaster. How can we make sure that when we launch our products that we make sales, and that our business prospers? Enter Jeff Walker’s book Launch: An Internet Millionaire’s Secret Formula to Sell Anything Online. This post is a review of the book.
For years I’ve worked in corporate jobs where I got used to the routines of going to my office, interacting with coworkers, and the camaraderie that it built. In my last corporate job, I loved going to work where my boss was awesome to work for and my colleagues were the best around. It felt like family with the holiday dinners and birthday celebrations. All that changed when we were downsized and I got the opportunity to build my own business and become an entrepreneur. Almost overnight my morning commute was shortened to a walk down to my basement office and I was the only one I’d see all day. It was then that I had to learn how to battle loneliness in entrepreneurship.
The transition was, and still is, hard to deal with. Even though I was home I felt like I was in some sort of solitary confinement and the lack of social interaction was jarring to say the least. My wife would go to work where her lunches were often catered by sales reps in her industry. I’d be left with leftovers from the night before or the basic lunch of a sandwich. In this post I’ll share what I learned and how you can succeed in your entrepreneurship journey.