Twitter has been around for about eleven years. Even though it’s been one of the oldest social media channels, businesses are still hesitant to embrace it. Businesses say they don’t understand it, they don’t know how to start, and it’s hard to keep up with the channel. In this post, I’ll help you get started with Twitter, the 140 character social media platform.
I understand that most businesses want to do things right. There’s always a certain tinge of perfection in the air. By the time you read this post, you’ll have the information you need to get on the right path on the social media channel.
Why should you get started with Twitter? Well, I think that question could be it’s own series of blog posts at a later time, but for now, I think Michael Hyatt has the right idea when he says:
First, get started with Twitter by collecting the resources you need
To sign up for Twitter, you will need: an email address, a phone number, a username (@_____), a short biography, your website address, color scheme, a profile picture, and cover photo. Here’s a short description of each item:
- Email Address: your email address is used for notifications, and support issues, just to name a few
- Phone Number: Depending on how you use Twitter, you can communicate via text message on your phone. You can also add a layer of security with your phone number
- Username: the username must not be any longer than 15 characters and can’t say “admin” or “Twitter”
- Biography: a short two or three sentences about you or your company
- Website Address: your business’s website address
- Color Scheme: You can modify your Twitter page on the web to match your brand
- Profile Picture: This could either be your headshot or your business logo. It must be a JPEG, GIF, or PNG file format that is 2mb in size and 400px x 400px. Twitter will crop the image in the shape of a circle, so keep that in mind
- Cover Photo: This is the large top photo you’ll see if you go to Twitter’s website
Second, sign up for Twitter
Using all the resources you have collected above, you’re now ready to sign up for Twitter.
Go to http://www.twitter.com/signup and fill out the form. Fill in your name, phone number, and a password. Note that if you are signing up for your company you’ll need to put your company name instead of your first and last name.
After that create your username. You’ve already chosen this so all you have to do is check to see if you can use this username.
Third, begin following people
When you get started with Twitter, Twitter itself will recommend a few people to follow. Go ahead and follow some just to get through this phase. What you really want to do is follow people that you know, other businesses in your area, your local chamber of commerce, and accounts that make sense to you.
You can follow, unfollow, and mute people at anytime so don’t think you have to be locked in to whomever you’re following.
Start with Twitter today by being intentional and get in the habit of using it every day. Read this post on how to do social media in only 30 minutes a day.
To again quote Michael Hyatt:
Twitter is best learned by using it. The most important thing you can do is get started. You really can’t make that many mistakes- and the Twitter community is very welcoming and supportive. Just remember to have fun and enjoy the people you meet online.Michael Hyatt
Author, Platform: Get Noticed in a Noisy World
Twitter is not the mystery that most people make it out to be. It’s an easy and fun way to get started with social media. Just remember that you need the right resources, take action by signing up and start following people who matter to you.
Question Has this helped you take action by signing up for Twitter? What do you hope to achieve with it? Let me know in the comments below! You can leave a comment by clicking here.