Introduction to Search Engine Optimization

How People Use Search Engines

This is the third post in a series on Search Engine Optimization, or SEO. Last week, I shared with you how search engines work. Now, in this post I’ll share how people use search engines.

Intro to SEO- How People Use Search Engine Optimization

Marketing, and especially search engine optimization marketing starts with building your sites not for search engines, but for people. This is important because people are your end user, and ultimately your customer.

How Search Engines Work

Part 2 of Introduction to Search Engine Optimization

Last week, I talked about Search Engine Optimization, or SEO. What it is, why you need it, and who can do it. To understand search engine optimization, you need to understand how search engines work.

picture of men looking at public transit routes - search engine optimization

You can’t optimize your site if you don’t understand the way that search engines like Google and Bing work. Let’s learn how today!

An Introduction to Search Engine Optimization

In this post I’m going to take on the role of an investigator to learn first and to share second what I’m learning. When I talk to businesses they will often ask me how I can help them with showing up in search engines like Google or Bing. Consider this your introduction to search engine optimization.

picture of a laptop computer on picnic table search engine optimization

I think I can help, but it’s a territory which I am unfamiliar. In this post I’ll share my findings in probably a multipart series of posts. Let’s get started!

Email Marketing: The Simple Way to Grow Your Business

As a member of the Chamber of Commerce and Downtown Frankfort, Inc. organization, I meet lots of business owners. They always say that their events or sales are poorly attended. It’s like they send their marketing campaign into a black hole, never to be seen, read, or heard. One thing I know from seeing these businesses in action is that they don’t use this one aspect of marketing. In this post, I’ll tell you why Email Marketing is the best and simplest way to grow your business.

woman at computer - email marketing

Most people I follow say they wish that they started building their email lists sooner. It’s cost them thousands, millions of dollars in lost revenue.