An Introduction to Search Engine Optimization

In this post I’m going to take on the role of an investigator to learn first and to share second what I’m learning. When I talk to businesses they will often ask me how I can help them with showing up in search engines like Google or Bing. Consider this your introduction to search engine optimization.

picture of a laptop computer on picnic table search engine optimization

I think I can help, but it’s a territory which I am unfamiliar. In this post I’ll share my findings in probably a multipart series of posts. Let’s get started!

Email Marketing: The Simple Way to Grow Your Business

As a member of the Chamber of Commerce and Downtown Frankfort, Inc. organization, I meet lots of business owners. They always say that their events or sales are poorly attended. It’s like they send their marketing campaign into a black hole, never to be seen, read, or heard. One thing I know from seeing these businesses in action is that they don’t use this one aspect of marketing. In this post, I’ll tell you why Email Marketing is the best and simplest way to grow your business.

woman at computer - email marketing

Most people I follow say they wish that they started building their email lists sooner. It’s cost them thousands, millions of dollars in lost revenue.

How to Increase Email Open Rates

Four strategies to ensure your customers read your email.

You’re a busy business owner that works really hard every day to make money, increase your profits, and provide for your family. You’re diligent about collecting information from your customers, like email addresses. It’s a critical part of your marketing efforts. Because you’re working so hard, you want to make sure as many people read your emails you send, but how do you increase email open rates?

How to Increase Email Open Rates

It’s frustrating. You put out forms to fill out in your store, on your website, and through social media. Even though your email is great, for some reason it doesn’t get read like you hoped. This post will show you the top techniques to ensure that your messages are opened, read, and acted on.

Book Review: Launch by Jeff Walker

When my platform grows in both content and audience, I’ll consider creating a course, product, or book where I can further help inspire, educate, and grow my audience. That’s why most people start a business, to help others and provide more value to them. The same is true for many other businesses and people who want to make a difference. They create a product or service that they believe in and want to get that into as many people’s hands as possible.

Book Review Launch by Jeff Walker

When a product or course is ready, businesses think people will naturally flock to it, the reality is that it takes a massive amount of work to generate interest and make sales of your product or service. Without a way to launch a product you might be faced with poor sales, or worse, a financial disaster. How can we make sure that when we launch our products that we make sales, and that our business prospers? Enter Jeff Walker’s book Launch: An Internet Millionaire’s Secret Formula to Sell Anything Online. This post is a review of the book.