Marketing is hard work. Sure, it looks a lot of fun with event marketing, working in cool locations with your ultra hip MacBook, and crushing your goals all while enjoying a cool drink in one hand and snapping selfies with your iPhone in the other.
But, there’s a darker side to marketing that nobody wants to talk about. True, we want to do our best work but sometimes, but success is often harder than what marketing professionals play it up to be. In this post, I’ll share with you the one thing every marketing professional needs to succeed.
It’s not a tool or an app, a concept or approach. Nor is it a special influencer to help us cut through the noise. It’s not even the coolest gadget or tech.
I think that what people need more than anything is a sense of…
Hope
Marketing professionals, in my view, have a lot to do in their role from coordinating those events that draw crowds and donors, executing social media campaigns, writing that email copy, designing that brochure and making sure printing it is under budget, to editing that video that will be played during the 11 o’clock news.
All that work is exhausting and exhilarating at the same time.
That’s where hope comes in. I think that if we know and have certainty that what we are doing will create that result that we’re striving for, then we can go through hell to get there.
The Bible even says something about Hope in Proverbs:
Hope deferred makes the heart sick, but a longing fulfilled is a tree of life.
Proverbs 13:12 (NIV)
For us, it’s all worth our hard work and our failures and even our successes if we see the results of our campaigns and effort.
Our venue is full of people experiencing the transformative power of the arts.
We connect with individuals and couples who are on track for a large financial contribution.
We see the fruits of our labor.
Conclusion
I think that any person in marketing needs to have hope that their work is going to bring about the desired result and effect. If not, there’s no use in doing the work to begin with.
Now it’s your turn. What is the one thing you couldn’t work without?