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Jonathan Gaby

Digital Marketer

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Journal

Bonus Episode: Shure MV7 USB/XLR Microphone

August 9, 2022 by Jonathan Gaby Leave a Comment

I just received the Shure MV7 Limited Edition White Noir and I thought to record a short episode to highlight the new product. It will be available on August 15th on Amazon!

jonathangaby.com/shuremv7

https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL3222398798.mp3

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The folks at Shure have written up a nice article on their website:

The Immensely Popular Shure MV7 Microphone is now Available in a New Limited-Edition Color on Amazon

Filed Under: Podcast

Marketing That’s Out of This World: Space Marketing With Izzy House

August 8, 2022 by Jonathan Gaby Leave a Comment

In this episode of Marketing Distilled, I interview Izzy House

Today on the Marketing Distilled podcast we are joined by Izzy House, who I think might be one of the few experts in the field of marketing for the aerospace industry.  Izzy is a marketing expert and space nerd. Space Marketing is at the heart of Izzy’s career. She combines both her expertise in marketing with her love of space exploration and technologies. With more than twenty years of experience in marketing, public relations and affairs, and civic outreach for governmental agencies, aerospace, and aviation organizations, her goal is to empower new space companies to take their ideas and products out of this world!

https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL8513457802.mp3

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  1. Discuss what made you interested in marketing for the space industry and companies in the aerospace industry.
  2. Describe for us the landscape of space before the 2015 Space Act and what’s happened since that legislation was passed.
  3. Some of the newer space companies include Inspiration4, Blue Origin, and Virgin Galactic. Tell us what you know of these companies. How do they market themselves and what makes them different?
  4. The space industry has produced what they call “spin-offs” where the development of technology gets spun off to civilian or everyday things. These are like dust busters, water filtration, and more. What are some marketing techniques that space companies use that everyday businesses can use?

Space Marketing

Izzy has written a book, called Space Marketing. What’s the book about and who is it for?

  1. How is marketing for the space industry different than other industries?
  2. Who is a space company?

Lightning Round Questions

We’re going to ask Izzy some fun questions to wrap up our episode:

  1. Who’s your favorite astronaut, living or dead?
  2. Favorite social media channel?
  3. Least favorite social media channel?
  4. Coke or Pepsi?
  5. Which aerospace company do you dream of working for?
  6. Thanksgiving or Christmas?

Marketing Distilled Sponsors

The Marketing Distilled Podcast is sponsored by:

  • Evernote: get started today by going to jonathangaby.com/evernote
  • WPEngine: start your website today by going to: jonathangaby.com/wpengine

Filed Under: Podcast

Branding in a Bottle: Full-proof Marketing Lessons from Kentucky’s Signature Beverage

August 1, 2022 by Jonathan Gaby Leave a Comment

In this episode, I’ll share what I learned from a bottle of bourbon, and from watching a 2018 documentary on Kentucky’s signature beverage.

I’d say marketers need to always keep their eyes peeled and ears attuned to the world to be able to learn marketing lessons from unlikely places. When you’re on vacation and outside of your normal routine and surroundings you might just learn how businesses and brands market, communicate, and position themselves in the marketplace. In other countries and regions, people communicate differently and use different words and the like. One such experience for me wasn’t overseas. Rather, it was on my couch watching the 2018 documentary NEAT: The Story of Bourbon.

[Read more…] about Branding in a Bottle: Full-proof Marketing Lessons from Kentucky’s Signature Beverage
https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL6029045496.mp3

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Filed Under: Podcast

The Marketing Starter: Interview with Tim Hines

July 18, 2022 by Jonathan Gaby Leave a Comment

In this episode of Marketing Distilled I interview Tim Hines.

Tim Hines, a.k.a. “The Marketing Starter,” is a marketing evangelist, keynote speaker, podcast show host, and author  specializing in developing omni-channel programs for disruptive brands  and cutting-edge technology. With over seventeen years of experience, Tim has  developed strategic marketing initiatives with a multitude of  industry-leading companies.

[Read more…] about The Marketing Starter: Interview with Tim Hines
https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL8223859377.mp3

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Filed Under: Podcast

The Marketer’s Dilemma

July 11, 2022 by Jonathan Gaby

The Social Dilemma is a documentary-drama hybrid that explores many of the issues surrounding social media, like Facebook, YouTube, Google, Twitter, Pinterest, and more.

Former Executives from these groups are leading a discussion on the negative side of social media and the consequences that social media have brought us. In this episode we’re going to break the movie down and share with you issues that marketers should pay attention to.

[Read more…] about The Marketer’s Dilemma
https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL8179563975.mp3

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Filed Under: Journal

Social Media Day, 2022

June 30, 2022 by Jonathan Gaby

https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL4054754551.mp3

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June 30, 2022 is World Social Media Day. In this special Marketing Distilled “Bonusode” I take a walk down memory lane about how I got started in social media and where I’m headed. Tune in!

What’s your favorite social media channel?

Filed Under: Podcast

Interview with Christine Gritmon

June 28, 2022 by Jonathan Gaby

https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL6314984945.mp3

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Marketing Distilled sits down to interview Christine Gritmon. Christine is the Senior Editor of Social Media Pulse, as well as Brand Strategist for Christine Gritmon, Inc. We learn about her background and career, her experience at a recent social media conference, Social Media Week Lima, and learn more about her new gig as Senior Editor of Social Media Pulse.

Christine’s Links:

  • LinkedIn
  • Christine Gritmon, Inc.
  • Social Media Pulse Community
  • Christine on Twitter

Filed Under: Podcast

Email Marketing for Entrepreneurs: Six Tips

May 17, 2022 by Jonathan Gaby

When we think of all the ways we market to our customers and how we grow sales and our customer base, we have almost too many options. We have the traditional means, like Radio, Television, Newspapers, Magazines, Mailers, and Billboards to marketing and advertising. Yet still now we have newer ways to market through digital means. Digital is an ever increasing and expanding medium, but let’s say that for this episode we’re talking about website content, social media, blogs, search like Google and Bing, and social media (too many things to list). Of all the possible tools and apps to use there’s one that consistently is the go-to for marketing your business that every business, entrepreneur, and cause should use. 

In this episode of Marketing Distilled I wanted to talk to those busy and hardworking business owners about using Email Marketing to grow their business. Lots of people think that email marketing is passé and no longer relevant, but in this episode I want to get you excited about using email marketing to grow your business. Email marketing isn’t dead. On the contrary, it’s still alive and it’s still bringing business to those who use it well. In this episode you’ll learn how to do email marketing well and get right on using it for your business.

[Read more…] about Email Marketing for Entrepreneurs: Six Tips
https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL8083060731.mp3

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Filed Under: Podcast

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