Jonathan Gaby

Digital Marketer

Journal

A Framework to Improve Your Marketing – Part One

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Introduction

I want to ask you a question. Are you satisfied with your marketing efforts? If you aren’t maybe it’s time to try a new way to market your business. In this episode of Marketing Distilled, I will walk you through a framework that I have learned. I think this framework is far superior to others that businesses and marketing professionals use. Perhaps you’ve heard about it. Maybe you haven’t. Well, today on the podcast, I’ll introduce you to the best marketing framework I know of.

This framework is called “Big Picture” and it was developed by two educators and practitioners, Christie Nordhielm, Ph.D., and Marta Dapena-Baron, Ed.D. Dr. Nordhielm founded The Big Picture Partners and began to implement the framework with companies such as Johnson & Johnson, Philips, and Ecolab. She teaches at Georgetown University in DC. Dr. Dapena-Baron is the current managing partner of The Big Picture Partners, LLC where she consults with major businesses and organizations to use The Big Picture Framework to make smarter marketing decisions.

Much of the material I’ll be talking about is from my work as a graduate student at the University of Cincinnati where I study under Prof. Drew Boyd and learned The Big Picture Marketing Framework from him.  I’m currently applying The Big Picture to my work in my Capstone Project in my final semester.  So what is The Big Picture Framework?

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Next Generation Marketing: Interview with Matt Bailey of SiteLogic – 011

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In this episode of Marketing Distilled, We Interview a veteran of the marketing industry and digital marketing expert and educator Matt Bailey. Matt has worked with high-caliber brands like Microsoft, Disney, Nationwide, Proctor & Gamble, and more. We discuss the tactics of analytics, SEO, websites, and more in this wide-ranging episode.

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Distilling Down a Dynamite Twitter Profile – 010

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In this episode of Marketing Distilled, I’d like to talk about the six things we should consider to build a dynamite Twitter profile. These considerations are crucial for Twitter, but what you learn here can also be applied to other social media networks.

What follows is what I’ve learned from attending and participating in a Twitter Space hosted by Madalyn Sklar, where she and her fellow co-hosts audit Twitter Profiles that are submitted to her every Saturday at 1:00 pm EST. This framework is also what I think about the social media profile. I hope that you’ll enjoy this episode!

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If You Want to Blog Better, Get Marketing Calendar, by CoSchedule

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Building my business is really hard work. One of my biggest pain points for me is writing great content on this blog and promoting that content to my audience, social media subscribers, and my email list. For me, I’ve been using Evernote in a process to create and publish blog post articles, but I still have problems promoting the posts on social media. So, I am adding CoSchedule to my workflow for content creation and marketing.

For me, the reasons are clear. I needed a way to integrate my process in Evernote with my blog built on WordPress. Further, I needed to add features like ReQueue so that older posts and those with more evergreen flavor could be added and promoted without my direct involvement.

What else did I find helpful? Read on for my review of CoSchedule.

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Review of the Shure MV7 Limited White Noir Edition USB/XLR Microphone – Bonus

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I just received the Shure MV7 Limited Edition White Noir and I thought to record a short episode to highlight the new product. It will be available on August 15th on Amazon!

jonathangaby.com/shuremv7

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The folks at Shure have written up a nice article on their website:

The Immensely Popular Shure MV7 Microphone is now Available in a New Limited-Edition Color on Amazon

Marketing That’s Out of This World: Space Marketing With Izzy House – 009

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In this episode of Marketing Distilled, I interview Izzy House

Today on the Marketing Distilled podcast we are joined by Izzy House, who I think might be one of the few experts in the field of marketing for the aerospace industry.  Izzy is a marketing expert and space nerd. Space Marketing is at the heart of Izzy’s career. She combines both her expertise in marketing with her love of space exploration and technologies. With more than twenty years of experience in marketing, public relations and affairs, and civic outreach for governmental agencies, aerospace, and aviation organizations, her goal is to empower new space companies to take their ideas and products out of this world!

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  1. Discuss what made you interested in marketing for the space industry and companies in the aerospace industry.
  2. Describe for us the landscape of space before the 2015 Space Act and what’s happened since that legislation was passed.
  3. Some of the newer space companies include Inspiration4, Blue Origin, and Virgin Galactic. Tell us what you know of these companies. How do they market themselves and what makes them different?
  4. The space industry has produced what they call “spin-offs” where the development of technology gets spun off to civilian or everyday things. These are like dust busters, water filtration, and more. What are some marketing techniques that space companies use that everyday businesses can use?

Space Marketing

Izzy has written a book, called Space Marketing. What’s the book about and who is it for?

  1. How is marketing for the space industry different than other industries?
  2. Who is a space company?

Lightning Round Questions

We’re going to ask Izzy some fun questions to wrap up our episode:

  1. Who’s your favorite astronaut, living or dead?
  2. Favorite social media channel?
  3. Least favorite social media channel?
  4. Coke or Pepsi?
  5. Which aerospace company do you dream of working for?
  6. Thanksgiving or Christmas?

Marketing Distilled Sponsors

The Marketing Distilled Podcast is sponsored by:

Branding in a Bottle: Full-proof Marketing Lessons from Kentucky’s Signature Beverage – 008

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In this episode, I’ll share what I learned from a bottle of bourbon, and from watching a 2018 documentary on Kentucky’s signature beverage.

I’d say marketers need to always keep their eyes peeled and ears attuned to the world to be able to learn marketing lessons from unlikely places. When you’re on vacation and outside of your normal routine and surroundings you might just learn how businesses and brands market, communicate, and position themselves in the marketplace. In other countries and regions, people communicate differently and use different words and the like. One such experience for me wasn’t overseas. Rather, it was on my couch watching the 2018 documentary NEAT: The Story of Bourbon.

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The Marketing Starter: Interview with Tim Hines – 007

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In this episode of Marketing Distilled I interview Tim Hines.

Tim Hines, a.k.a. “The Marketing Starter,” is a marketing evangelist, keynote speaker, podcast show host, and author  specializing in developing omni-channel programs for disruptive brands  and cutting-edge technology. With over seventeen years of experience, Tim has  developed strategic marketing initiatives with a multitude of  industry-leading companies.

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