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Jonathan Gaby

Digital Marketer

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Journal

A Year In Review: 2022 Was Surprisingly a Great Year

January 9, 2023 by Jonathan Gaby

With the end of one calendar year and the beginning of a new year undoubtedly we’ve read and heard lots of people review their years and set new intentions, goals, or dare I even say resolutions ahead of the new year.

Photo by Djordje Petrovic:

I want to put my own spin on the genre and simply offer and share with you how 2022 became a most surprising and actually really great year for me, and offer a few tips to you who might want to set for yourself intentions, resolutions, or goals.

[Read more…] about A Year In Review: 2022 Was Surprisingly a Great Year

Filed Under: Journal

A Framework to Improve Your Marketing – Part One

August 29, 2022 by Jonathan Gaby

Introduction

I want to ask you a question. Are you satisfied with your marketing efforts? If you aren’t maybe it’s time to try a new way to market your business. In this episode of Marketing Distilled, I will walk you through a framework that I have learned. I think this framework is far superior to others that businesses and marketing professionals use. Perhaps you’ve heard about it. Maybe you haven’t. Well, today on the podcast, I’ll introduce you to the best marketing framework I know of.

This framework is called “Big Picture” and it was developed by two educators and practitioners, Christie Nordhielm, Ph.D., and Marta Dapena-Baron, Ed.D. Dr. Nordhielm founded The Big Picture Partners and began to implement the framework with companies such as Johnson & Johnson, Philips, and Ecolab. She teaches at Georgetown University in DC. Dr. Dapena-Baron is the current managing partner of The Big Picture Partners, LLC where she consults with major businesses and organizations to use The Big Picture Framework to make smarter marketing decisions.

Much of the material I’ll be talking about is from my work as a graduate student at the University of Cincinnati where I study under Prof. Drew Boyd and learned The Big Picture Marketing Framework from him.  I’m currently applying The Big Picture to my work in my Capstone Project in my final semester.  So what is The Big Picture Framework?

[Read more…] about A Framework to Improve Your Marketing – Part One
https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL8382605101.mp3

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Filed Under: Podcast

Next Generation Marketing: Interview with Matt Bailey of SiteLogic – 011

August 22, 2022 by Jonathan Gaby

In this episode of Marketing Distilled, We Interview a veteran of the marketing industry and digital marketing expert and educator Matt Bailey. Matt has worked with high-caliber brands like Microsoft, Disney, Nationwide, Proctor & Gamble, and more. We discuss the tactics of analytics, SEO, websites, and more in this wide-ranging episode.

[Read more…] about Next Generation Marketing: Interview with Matt Bailey of SiteLogic – 011
https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL4650270812.mp3

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Filed Under: Podcast Tagged With: Google Anaylitics, Keyword Strategy, Marketing, Matt Bailey, SEO

Distilling Down a Dynamite Twitter Profile – 010

August 15, 2022 by Jonathan Gaby

In this episode of Marketing Distilled, I’d like to talk about the six things we should consider to build a dynamite Twitter profile. These considerations are crucial for Twitter, but what you learn here can also be applied to other social media networks.

What follows is what I’ve learned from attending and participating in a Twitter Space hosted by Madalyn Sklar, where she and her fellow co-hosts audit Twitter Profiles that are submitted to her every Saturday at 1:00 pm EST. This framework is also what I think about the social media profile. I hope that you’ll enjoy this episode!

[Read more…] about Distilling Down a Dynamite Twitter Profile – 010
https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL1397181378.mp3

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Filed Under: Podcast Tagged With: Dynamite, Marketing, Social Media, Social Media Marketing, Twitter

If You Want to Blog Better, Get Marketing Calendar, by CoSchedule

August 11, 2022 by Jonathan Gaby

Building my business is really hard work. One of my biggest pain points for me is writing great content on this blog and promoting that content to my audience, social media subscribers, and my email list. For me, I’ve been using Evernote in a process to create and publish blog post articles, but I still have problems promoting the posts on social media. So, I am adding CoSchedule to my workflow for content creation and marketing.

For me, the reasons are clear. I needed a way to integrate my process in Evernote with my blog built on WordPress. Further, I needed to add features like ReQueue so that older posts and those with more evergreen flavor could be added and promoted without my direct involvement.

What else did I find helpful? Read on for my review of CoSchedule.

Continue Reading

Filed Under: Journal

Review of the Shure MV7 Limited White Noir Edition USB/XLR Microphone – Bonus

August 9, 2022 by Jonathan Gaby

I just received the Shure MV7 Limited Edition White Noir and I thought to record a short episode to highlight the new product. It will be available on August 15th on Amazon!

jonathangaby.com/shuremv7

https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL3222398798.mp3

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The folks at Shure have written up a nice article on their website:

The Immensely Popular Shure MV7 Microphone is now Available in a New Limited-Edition Color on Amazon

Filed Under: Podcast

Marketing That’s Out of This World: Space Marketing With Izzy House – 009

August 8, 2022 by Jonathan Gaby

In this episode of Marketing Distilled, I interview Izzy House

Today on the Marketing Distilled podcast we are joined by Izzy House, who I think might be one of the few experts in the field of marketing for the aerospace industry.  Izzy is a marketing expert and space nerd. Space Marketing is at the heart of Izzy’s career. She combines both her expertise in marketing with her love of space exploration and technologies. With more than twenty years of experience in marketing, public relations and affairs, and civic outreach for governmental agencies, aerospace, and aviation organizations, her goal is to empower new space companies to take their ideas and products out of this world!

https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL8513457802.mp3

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  1. Discuss what made you interested in marketing for the space industry and companies in the aerospace industry.
  2. Describe for us the landscape of space before the 2015 Space Act and what’s happened since that legislation was passed.
  3. Some of the newer space companies include Inspiration4, Blue Origin, and Virgin Galactic. Tell us what you know of these companies. How do they market themselves and what makes them different?
  4. The space industry has produced what they call “spin-offs” where the development of technology gets spun off to civilian or everyday things. These are like dust busters, water filtration, and more. What are some marketing techniques that space companies use that everyday businesses can use?

Space Marketing

Izzy has written a book, called Space Marketing. What’s the book about and who is it for?

  1. How is marketing for the space industry different than other industries?
  2. Who is a space company?

Lightning Round Questions

We’re going to ask Izzy some fun questions to wrap up our episode:

  1. Who’s your favorite astronaut, living or dead?
  2. Favorite social media channel?
  3. Least favorite social media channel?
  4. Coke or Pepsi?
  5. Which aerospace company do you dream of working for?
  6. Thanksgiving or Christmas?

Marketing Distilled Sponsors

The Marketing Distilled Podcast is sponsored by:

  • Evernote: get started today by going to jonathangaby.com/evernote
  • WPEngine: start your website today by going to: jonathangaby.com/wpengine

Filed Under: Podcast

Branding in a Bottle: Full-proof Marketing Lessons from Kentucky’s Signature Beverage – 008

August 1, 2022 by Jonathan Gaby

In this episode, I’ll share what I learned from a bottle of bourbon, and from watching a 2018 documentary on Kentucky’s signature beverage.

I’d say marketers need to always keep their eyes peeled and ears attuned to the world to be able to learn marketing lessons from unlikely places. When you’re on vacation and outside of your normal routine and surroundings you might just learn how businesses and brands market, communicate, and position themselves in the marketplace. In other countries and regions, people communicate differently and use different words and the like. One such experience for me wasn’t overseas. Rather, it was on my couch watching the 2018 documentary NEAT: The Story of Bourbon.

[Read more…] about Branding in a Bottle: Full-proof Marketing Lessons from Kentucky’s Signature Beverage – 008
https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/traffic.megaphone.fm/MPNL6029045496.mp3

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Filed Under: Podcast

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