In this episode, I’ll share what I learned from a bottle of bourbon, and from watching a 2018 documentary on Kentucky’s signature beverage.
I’d say marketers need to always keep their eyes peeled and ears attuned to the world to be able to learn marketing lessons from unlikely places. When you’re on vacation and outside of your normal routine and surroundings you might just learn how businesses and brands market, communicate, and position themselves in the marketplace. In other countries and regions, people communicate differently and use different words and the like. One such experience for me wasn’t overseas. Rather, it was on my couch watching the 2018 documentary NEAT: The Story of Bourbon.[Read more…] about Branding in a Bottle: Full-proof Marketing Lessons from Kentucky’s Signature Beverage – 008