Podcasting is the latest content type that marketers and content creators are heading towards in the internet space. A podcast not a new medium though, but it seems that with the popularity of such shows like The Joe Rogan Experience podcasting has taken a bit of a lead in the various types of content.
As a podcaster myself, I have produced various shows. I’ve produced and podfaded a podcast for conservative politics in my state, a marketing podcast, but now, I have relaunched a podcast called Marketing Distilled. As a result, I’m writing this post about the three things every podcaster should have when they launch their podcast.
What’s a podcast?
It wouldn’t be good for me to continue without describing what a podcast is from the producer’s perspective. A podcast is an mp3 file released periodically. It centers around a website’s RSS (really simple syndication) feed. The feed allows the podcast player to pull the .MP3 file into the podcast player.
Why create a podcast?
I don’t think that there has ever been a medium that is as intimate as a podcast. The listener of a podcast gets to hear your voice right in their ears. You directly communicate to your customers, audience, or tribe. It’s huge for marketers and for people building a platform.
Now, what are the three must haves for a podcast?
First, you must have a calendar of episodes
Develop a calendar of episodes.
For the podcaster, that means that they must set down with either themselves if a solo show or the show’s talent to talk about what they will cover in future episodes and deadlines for when they will publish the shows.
They could use any number of ways to do this, a good ole’ planner, a project management tool, or some other means.
Second, you must have an editing workflow established
Begin recording the episodes according to your content calendar. Coordinate talent, and develop a process and workflow to edit podcast episodes for publishing.
- Edit out the ums, uhs, and other imperfections in the copy and verbal delivery.
- Run the audio file through filters for audio quality
- Level the audio file volume
For me, it’s almost akin to mastering a music file.
Third, you must have a process for interviews and an overall workflow per episode
If your podcast is an interview style show, then you have to coordinate all the details when you interview a guest. This includes if it’s going to be in person interviewing, or virtual online.
This means coordination of tools, delivering instructions to the guest(s) as to how to set themselves up for the interview, whether the interview is live or recorded, and instructing talent what they need to succeed, like, mics and headphones, computers, etc.
There are three processes that podcasters need to have in place when they are starting or continuing their shows. Namely, they need to have a calendar of future episodes developed, they need to have an editing process for the audio file, and a checklist or process for interviews.
Which podcasts do you listen to? Well, if I could encourage you to subscribe to my newest podcast, Marketing Distilled, I would love for you to join me.