Social media is an ever changing landscape of new apps, tools, and tricks to use in order to be seen and heard by folks online. Features change and go away and the algorithm, well, who can know it?
Recently, the good folks over at SocialMediaExaminer.com published that there would be a new feature set to Instagram added to the Facebook Creator Studio in order to allow users to schedule posts on Instagram. In this post, you’ll learn what that means for you arts marketing professionals and organizations.
Previously, It was not easy to schedule posts in Instagram because it wasn’t allowed on the platform. Companies had engineered workarounds, like putting specific posts in their calendar and alerts to when posts were to be published.
But now, through the Facebook Creator Studio, you can now schedule Instagram posts up to six months in advance!
What does this mean for arts marketing?
Scheduling will mean peace of mind
Marketers, no matter the industry, must stay on top of the day’s marketing activities and/or work far enough ahead on their calendar. The challenge is always working ahead of what’s going on now and having enough track laid out in advance.
Therefore, scheduling your posts in advance will help keep you ahead of the curve and provide peace of mind to your marketing team.
Before, you had to actually remember to schedule the Instagram posts on the day and time you needed to. You’d run the risk of missing the post.
Scheduling will mean greater creative capacity
Because you have more time and more freedom to schedule your posts, you can actually use that time to be more creative and develop your content that might be more thoughtful, human, and insightful. Instead of being reactionary, you can be proactive and really work on your content and your message.
You can think through what your campaign will be for your next show or performance in advance and how you can integrate your Instagram into your overall campaign.
You can trim costs associated with your department
Scheduling on Instagram used to require third party apps like CoSchedule, Planoly, and others. With those apps you had to pay for monthly subscriptions or other means to unlock more feature sets.
With scheduling being native inside the Facebook Creator Studio, you may not need to use the third party app to schedule your posts and create your content. Even though pricing for those apps varies widely, using a free app or solution can certainly help when department budgets are tight and resources are limited. The transition might be tough, but it might be worth it to save precious $$.
Scheduling will mean greater productivity
Content creators especially will love this feature because you can devote your entire day or a block of time to get hyper focused on creating content and scheduling posts through a concept of time batching. Setting aside that time in your day or week will help your department get more things done well because you’ll be in the state of mind to do them. No more switching from task to task to work on things.
Scheduling Instagram posts through the Facebook Creator Studio is a welcome addition to the toolkit of any marketer, especially the arts. It will allow the arts marketing professional to have greater peace of mind, give your team greater capacity for better work, trim costs by eliminating apps, and give your team greater productivity.
Now it’s your turn! How do you think scheduling Instagram posts will help your arts organization’s marketing? Let us know in the comments below!