Welcome to my newly redesigned website, JonathanGaby.com. It’s been a long time in the making and I wanted to share with you a behind the scenes view of the efforts I’ve gone to redesign my brand, company, and business.
A Different and New Niche
They say that the “riches are in the niches” and with that in mind and with a little help from my copywriting friend Deanne and guidance from Mike Kim I’m deciding to serve a specific type of customer.
The customer I want to serve is a multi-million dollar organization in the performing arts industry, specifically theatre companies, opera companies, or choral organizations.
As a semi-professional performer with various theatrical groups and singer with a well known and regarded choral organization, I know the value of a full house of patrons and audience members to performers and the company as well.
I also know, as a performer, that there is nothing worse than seeing the curtain rise or making that first entrance to an almost empty house. The performer feels it and the company feels it too. My goal is to have full houses and standing room only performances, each and every time.
Ground Up Redesign
My website was previously built on Michael Hyatt’s Get Noticed Theme and had many great features baked right in. However, Michael Hyatt’s company has decided to discontinue support for the theme. I’ve decided to use a new theme from StudioPress, called Infinity Pro based on Genesis. Highlights include:
- Hero image and call to action
- Simpler Navigation to get around the site
- Updated typography
- Cleaner design
I’ve also incorporated elements of the StoryBrand framework for the website copy. My customer is the hero of their story and I’m just the guide. It’s important that I bring a service minded approach to working with a client or customer so that they experience the transformation.
What’s Next?
With the new focus on performing arts organizations, I intend to shift my writing to address the challenges and opportunities that performing arts organizations face and how to solve them. I’d love to interview experts in the field of marketing and even some famous performers and creatives.
Right now, I’m looking for opportunities to speak to your organization about administration, social media, marketing, or technology. I’m also looking to book individual consultations where I can help solve specific problems and learn more about your organization.
