Recently I spoke at a conference about social media for local business owners. In this question and answer session, a very busy businesswoman emphatically threw up her hands and said, “But, who’s got time for all this?” With all there is to do in a business, from payroll, inventory, training new employees, providing customers with great support, and finalizing the ad for the local paper, you may be asking yourself the same thing, “How can I be successful with social media in my business?”. How can you keep all the existing stuff going and have time to use social media too? This is perhaps the most popular question I hear when talking to owners, that they just don’t seem to have the time to do it well.
I could sense her frustration. It seemed to her that you had to spend hours on every platform and do nothing but be on Facebook or Twitter all day to be successful. Really, though, you only need to devote no more than thirty minutes a day to be successful on social media. In this post I’ll share with you how you can be successful in social media in only 30 minutes a day.
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