How to Make an Impact With Live Video

The business world is an ever changing landscape of new trends, concepts, ideas, and ways to serve your audience. As a business owner you are challenged everyday to keep up. The latest trend in social media is using live video on Facebook, Periscope, Instagram, among others to deliver a message to your customers or fans.

Now that live video is the latest thing in social media, the challenge is to use this tool to help your customers, grow your audience, and make an impact in the world. This post is going to help you get started and to help you make an impact with live streaming video.

Social Media Success in Just 30 Minutes a Day

Recently I spoke at a conference about social media for local business owners. In this question and answer session, a very busy businesswoman emphatically threw up her hands and said, “But, who’s got time for all this?” With all there is to do in a business you may be asking yourself the same thing, “How can I see social media success in my business?”. How can you keep all the existing stuff going and have time to use social media too? This is perhaps the most popular question I hear when talking to owners, that they just don’t seem to have the time to do it well.

social media success

I could sense her frustration. It seemed to her that you had to spend hours on every platform and do nothing but be on Facebook or Twitter all day to be successful. Really, though, you only need to devote no more than thirty minutes a day to be successful on social media. In this post I’ll share with you how you can be successful in social media in only thirty minutes a day.

What Exactly is the Value of a Facebook Like?

Business owners seem to always want more. More followers, more likes, more email subscribes, more numbers. The rationale is that the more people you have the more money you’ll make. I’m certainly of the same mindset as I start and write blog posts and speak to businesses about using the internet to grow their business. I want to share my message with as many people too. It’s just natural to have bigger followings, larger lists, and bigger venues. But I recently had someone ask, “Jonathan, what’s the value of a Facebook Like?”

value of a facebook like

The question is a valid one. Marketers have to prove conversion rates and return on investment when it comes to a variety of metrics like audience size. Many business owners think that the number of likes or follows indicate that they should be able to sell more, do more, and get more product to people. In this post I’ll share with you some research and my own thoughts.

Why I’m Switching to CoSchedule

Building my business is really hard work. One of my biggest pain points for me is writing great content on this blog and promoting that content to my audience, social media subscribers, and my email list. For me, I’ve been using Evernote in a process to create and publish blog post articles, but I still have problems promoting the posts on social media. So, I am adding CoSchedule to my workflow for content creation and marketing.

image of the homepage for CoSchedule

For me, the reasons are clear. I needed a way to integrate my process in Evernote with my blog built on WordPress. Further, I needed to add features like ReQueue so that older posts and those with more evergreen flavor could be added and promoted without my direct involvement.

What else did I find helpful? Read on for my review of CoSchedule.