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Jonathan Gaby

Digital Marketer

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Email Marketing

Four Crucial Steps to Succeed in Email Marketing

January 12, 2021 by Jonathan Gaby

Email marketing is the most powerful piece in your business’s marketing toolkit. With a good email marketing list your business can build a relationship with your audience, establish your expertise by giving valuable information, and directly sell your products and services. All three things you need to be successful in business.

With all the power you have at your disposal with an email list, doesn’t it make sense to start using email marketing? But, how do you get started and avoid mistakes that others make? Surely you see people do it well and others fail. You’ve subscribed to other email lists and over time, unsubscribed because of one reason or another. In this post I’ll share with you four essential steps for email marketing success.

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Filed Under: Email Marketing, Journal, Social Media Tagged With: Drip Campaign, Email Marketing, Email Optin, Email Template

Four Steps to Ensure that Every Email You Send Gets Read

August 31, 2019 by Jonathan Gaby

Arts organizations always seek to get their message about an upcoming performance or season ticket sales out to their audience of past subscribers, new customers, and other interested parties. They can use multiple channels to do so. Billboards, direct mail, phone calls, social media, and email are among them.

Whatever the media, the challenge is to make sure that it’s seen and read. As far as email is concerned, how do you ensure that your email gets opened, read, and interacted with? This post will share four tips to use to ensure that email gets read.

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Filed Under: Journal Tagged With: A/B Testing, Click Thru Rate, Conversion, Copywriting, Email, Email Marketing, Marketing, Open Rate, Strategy

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