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Jonathan Gaby

Digital Marketer

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Strategy

Five Reasons The Way I Work is Better Than Others

September 17, 2019 by Jonathan Gaby

The marketplace is full of people that do what I do: create marketing plans, execute strategies, write, create, etc. Their work is valuable and necessary for those that they serve. I might even say that their work is better than mine right now.

Jonathan Gaby, principal of JG&Co

I do similar work, in that I create and maintain social media strategy, website content, and a range of other services. I think I’m best at writing, social media, and email marketing. What sets me a part from others?

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Filed Under: Journal Tagged With: Experiment, Impact, Love, Social Media, Strategy, success, Testing

Five Things Successful Arts Marketing Professionals Do Differently

September 12, 2019 by Jonathan Gaby

Character traits and soft skills in marketing and business are being talked about more these days, because the theory is that you can teach skills to people but you can’t teach them to have passion or drive in their job.

Team of workers celebrating success
Photo by rawpixel.com from Pexels

I think there are some things that successful people in the arts (and in other industries too) have and do that unsuccessful people don’t. In this post I’ll explore what those are.

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Filed Under: Journal Tagged With: Arts Marketing, curiosity, Drive, interpersonal skills, long game, Passion, Strategy, success, tactic

One Question Every Arts Marketer Should Be Able to Answer

September 6, 2019 by Jonathan Gaby

We all know that marketing is the effective telling of a story and the bringing of a product or a service to market through various media. We craft messaging, design creative elements, and draft strategy.

Working group in a meeting answering questions

In our work we ask a myriad of questions, including the usual journalistic who, what, when, where, and sometimes how. Those questions are just foundational, really. Fundamental. But, in all your work in for your arts organization, you should always ask yourself, and your team, this one question.

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Filed Under: Journal Tagged With: Arts Marketing, Ask, Copy, Creative, Decision, Questions, Strategy

Four Steps to Ensure that Every Email You Send Gets Read

August 31, 2019 by Jonathan Gaby

Arts organizations always seek to get their message about an upcoming performance or season ticket sales out to their audience of past subscribers, new customers, and other interested parties. They can use multiple channels to do so. Billboards, direct mail, phone calls, social media, and email are among them.

Whatever the media, the challenge is to make sure that it’s seen and read. As far as email is concerned, how do you ensure that your email gets opened, read, and interacted with? This post will share four tips to use to ensure that email gets read.

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Filed Under: Journal Tagged With: A/B Testing, Click Thru Rate, Conversion, Copywriting, Email, Email Marketing, Marketing, Open Rate, Strategy

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