Digital Marketer
Character traits and soft skills in marketing and business are being talked about more these days, because the theory is that you can teach skills to people but you can’t teach them to have passion or drive in their job.
I think there are some things that successful people in the arts (and in other industries too) have and do that unsuccessful people don’t. In this post I’ll explore what those are.
Continue ReadingOn the whole, arts marketing professionals do great work telling the story of their performing arts ensemble. It’s incredible! I really do enjoy seeing their work and the efforts they take.
But, on the other hand, some arts marketing teams do their job poorly, and it shows. I know and I think maybe they know too that they can do better. In this post I want to share how arts marketers get it wrong.
Continue ReadingWe all know that marketing is the effective telling of a story and the bringing of a product or a service to market through various media. We craft messaging, design creative elements, and draft strategy.
In our work we ask a myriad of questions, including the usual journalistic who, what, when, where, and sometimes how. Those questions are just foundational, really. Fundamental. But, in all your work in for your arts organization, you should always ask yourself, and your team, this one question.
Continue ReadingIn any profession there is the desire for growth, improvement, and refinement of skills. For the artist that may look like painting something small every day or gaining inspiration from others’ work. I believe that there are small habits that anyone should make part of their life in order to see big improvements over time.
For the professional arts marketer there are lots of ways to grow in their craft. In this post I’d like to share with you the top five daily habits every arts marketer should master to continually grow.
Continue readingMarketing, in my view, is more art than science, though science and reasoning do play a major part. There are a myriad of things to ensure that are correct when doing our work.
However, even though we wish our performance in our careers to be flawless and well executed, we are still human. We aren’t perfect and we can make mistakes in our work. From my experience, here are five mistakes that every arts marketer could make.
[Read more…] about Five Mistakes Every Arts Marketer MakesOrganizations like those in the arts world have, on average, a small staff of people that most likely wear a variety of different hats to make sure that everything gets done.
It’s a difficult place to be coupled with the fact that you want your organization to succeed, how do you make sure that you are doing everything that you need to do to succeed? In this post, you’ll learn what you could do to maximize your marketing department.
[Read more…] about Five Steps to Maximize Your Marketing DepartmentThere is a lot to be said about how organizations market themselves to their communities and to their audiences. Clearly, there is the creation of the art form and the actual formation of the play, musical, or performance. Then, there’s the strategy, tactics, goals, and objectives used to market this performance to fill your house.
The creation and marketing sides of things are fundamentally sound, but in many ways I think arts marketing is broken. In this post, I’ll share with you what I see and how to fix it.
Continue ReadingAs one who has worked for a variety of clients in different industries, including the arts, I’ve come to see a variety of how organizations work, and frankly, don’t work from an operations standpoint. Some of my observations are about processes, others are about their product. What works? What doesn’t work? As far as marketing goes, I want to share with you five steps to take when on-boarding your new marketing hire.
Surely, we’ve all been there as we start our “first day of school” at a new job. Hopefully, this post will give you some pointers for your marketing team and even other departments in your organization.
CLICK HERE TO READ MORE!Regardless of size, all arts organizations need to market and sell tickets for shows, subscriptions to seasons, and even merchandise like t-shirts, concert recordings, and tote bags (just to name a few). Also regardless of size, all arts organizations need to be able to tell what has worked for them in marketing their shows, tickets, and merchandise. But, in your organization, how can you accurately tell what works and what doesn’t?
In this post, I’ll share with you three essential analytics tools for any arts organization to use when marketing themselves to their audience.
Click here to read more!