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Jonathan Gaby

Digital Marketer

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Arts Marketing

Five Things Successful Arts Marketing Professionals Do Differently

September 12, 2019 by Jonathan Gaby

Character traits and soft skills in marketing and business are being talked about more these days, because the theory is that you can teach skills to people but you can’t teach them to have passion or drive in their job.

Team of workers celebrating success
Photo by rawpixel.com from Pexels

I think there are some things that successful people in the arts (and in other industries too) have and do that unsuccessful people don’t. In this post I’ll explore what those are.

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Filed Under: Journal Tagged With: Arts Marketing, curiosity, Drive, interpersonal skills, long game, Passion, Strategy, success, tactic

How Arts Marketers Do Arts Marketing Poorly

September 10, 2019 by Jonathan Gaby

On the whole, arts marketing professionals do great work telling the story of their performing arts ensemble. It’s incredible! I really do enjoy seeing their work and the efforts they take.

Group of people working analyzing marketing mistakes.
Photo by rawpixel.com from Pexels

But, on the other hand, some arts marketing teams do their job poorly, and it shows. I know and I think maybe they know too that they can do better. In this post I want to share how arts marketers get it wrong.

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Filed Under: Journal Tagged With: Agency, Arts Marketing, Billboard, Data, Facebook, Human, Instagram, Marketing, Organizations, Playbook, Poor decisions, Television, YouTube

One Question Every Arts Marketer Should Be Able to Answer

September 6, 2019 by Jonathan Gaby

We all know that marketing is the effective telling of a story and the bringing of a product or a service to market through various media. We craft messaging, design creative elements, and draft strategy.

Working group in a meeting answering questions

In our work we ask a myriad of questions, including the usual journalistic who, what, when, where, and sometimes how. Those questions are just foundational, really. Fundamental. But, in all your work in for your arts organization, you should always ask yourself, and your team, this one question.

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Filed Under: Journal Tagged With: Arts Marketing, Ask, Copy, Creative, Decision, Questions, Strategy

The Top Five Daily Habits Every Arts Marketer Should Master

September 2, 2019 by Jonathan Gaby

In any profession there is the desire for growth, improvement, and refinement of skills. For the artist that may look like painting something small every day or gaining inspiration from others’ work. I believe that there are small habits that anyone should make part of their life in order to see big improvements over time.

arts marketing professional at computer with notebook in hand

For the professional arts marketer there are lots of ways to grow in their craft. In this post I’d like to share with you the top five daily habits every arts marketer should master to continually grow.

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Filed Under: Journal Tagged With: Analyze, Arts Marketing, Brainstorm, Daily Habit, Habit, Listen, Participate, Read

Five Mistakes Every Arts Marketer Makes

August 26, 2019 by Jonathan Gaby

Marketing, in my view, is more art than science, though science and reasoning do play a major part. There are a myriad of things to ensure that are correct when doing our work.

man looking at computer analyzing mistakes make in marketing

However, even though we wish our performance in our careers to be flawless and well executed, we are still human. We aren’t perfect and we can make mistakes in our work. From my experience, here are five mistakes that every arts marketer could make.

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Filed Under: Journal Tagged With: Arts, Arts Marketing, Budget, Message, Mistakes, Personnel, Scope

Five Steps to Maximize Your Marketing Department

August 24, 2019 by Jonathan Gaby

Organizations like those in the arts world have, on average, a small staff of people that most likely wear a variety of different hats to make sure that everything gets done.

It’s a difficult place to be coupled with the fact that you want your organization to succeed, how do you make sure that you are doing everything that you need to do to succeed? In this post, you’ll learn what you could do to maximize your marketing department.

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Filed Under: Journal Tagged With: Arts Administration, Arts Marketing, Goal Setting, Process Improvement, Team Alignment, Tools

Arts Marketing Might Be Broken and Here’s How to Fix It

August 20, 2019 by Jonathan Gaby

There is a lot to be said about how organizations market themselves to their communities and to their audiences. Clearly, there is the creation of the art form and the actual formation of the play, musical, or performance. Then, there’s the strategy, tactics, goals, and objectives used to market this performance to fill your house.

The creation and marketing sides of things are fundamentally sound, but in many ways I think arts marketing is broken. In this post, I’ll share with you what I see and how to fix it.

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Filed Under: Journal Tagged With: Arts Admin, Arts Marketing, Don Miller, Guide, Mark Shaefer, Marketing, Messaging, Positioning

Six Steps to On-board Your New Marketing Hire

August 19, 2019 by Jonathan Gaby

As one who has worked for a variety of clients in different industries, including the arts, I’ve come to see a variety of how organizations work, and frankly, don’t work from an operations standpoint. Some of my observations are about processes, others are about their product. What works? What doesn’t work? As far as marketing goes, I want to share with you five steps to take when on-boarding your new marketing hire.

Three women, two black and one white, talking about business over coffee.

Surely, we’ve all been there as we start our “first day of school” at a new job. Hopefully, this post will give you some pointers for your marketing team and even other departments in your organization.

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Filed Under: Journal Tagged With: Arts Marketing, Culture, HR, Human Resources, On-boarding, Organization

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