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Jonathan Gaby

Digital Marketer

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Data

What Most People Don’t Know About Marketing

September 24, 2019 by Jonathan Gaby

Everyone knows that marketing is a necessary component of a successful business, large or small. Most people know that to be successful a business has to get what they do and how they do it (their message) to as many people as possible.

But, there is much more to marketing than just broadcast messages to people. Like the iceberg, there is much more beneath the surface in the discipline of marketing than the average person realizes. In this post, I’ll uncover some of the things I’ve learned along the way.

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Filed Under: Journal Tagged With: analysis, art, Copywriting, Data, design, engineering, Experiment, Marketing, science, Testing

How Arts Marketers Do Arts Marketing Poorly

September 10, 2019 by Jonathan Gaby

On the whole, arts marketing professionals do great work telling the story of their performing arts ensemble. It’s incredible! I really do enjoy seeing their work and the efforts they take.

Group of people working analyzing marketing mistakes.
Photo by rawpixel.com from Pexels

But, on the other hand, some arts marketing teams do their job poorly, and it shows. I know and I think maybe they know too that they can do better. In this post I want to share how arts marketers get it wrong.

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Filed Under: Journal Tagged With: Agency, Arts Marketing, Billboard, Data, Facebook, Human, Instagram, Marketing, Organizations, Playbook, Poor decisions, Television, YouTube

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