Everyone knows that marketing is a necessary component of a successful business, large or small. Most people know that to be successful a business has to get what they do and how they do it (their message) to as many people as possible.
But, there is much more to marketing than just broadcast messages to people. Like the iceberg, there is much more beneath the surface in the discipline of marketing than the average person realizes. In this post, I’ll uncover some of the things I’ve learned along the way.Continue Reading