Copywriting

What Most People Don’t Know About Marketing

September 24, 2019 by Jonathan Gaby

Everyone knows that marketing is a necessary component of a successful business, large or small. Most people know that to be successful a business has to get what they do and how they do it (their message) to as many people as possible.

But, there is much more to marketing than just broadcast messages to people. Like the iceberg, there is much more beneath the surface in the discipline of marketing than the average person realizes. In this post, I’ll uncover some of the things I’ve learned along the way.

Four Steps to Ensure that Every Email You Send Gets Read

August 31, 2019 by Jonathan Gaby

Arts organizations always seek to get their message about an upcoming performance or season ticket sales out to their audience of past subscribers, new customers, and other interested parties. They can use multiple channels to do so. Billboards, direct mail, phone calls, social media, and email are among them.

Whatever the media, the challenge is to make sure that it’s seen and read. As far as email is concerned, how do you ensure that your email gets opened, read, and interacted with? This post will share four tips to use to ensure that email gets read.

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