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Jonathan Gaby

Digital Marketer

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Human

The Top Five Predictions for Social Media in 2020

October 9, 2019 by Jonathan Gaby

Industries are always in flux as new technologies come about and old ones fade away into the past. They say that the only thing constant is change, and I can think of no better industry than social media where things change at a rapid pace.

For instance, Facebook’s algorithm changes periodically and with that new shifts made in what it prioritizes for its users. Twitter changes the character limit for tweets sent. Further, new modes of communication come up with the creation of Stories that are part of the newsfeed on Facebook and Instagram. The year 2020 is coming up soon and in this post, I’d like to share with you my top five predictions for social media and marketing.

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Filed Under: Journal Tagged With: AI, Digital Marketing, Human, Likes, Messenger, Social Media Marketing, Stories, Video

How Arts Marketers Do Arts Marketing Poorly

September 10, 2019 by Jonathan Gaby

On the whole, arts marketing professionals do great work telling the story of their performing arts ensemble. It’s incredible! I really do enjoy seeing their work and the efforts they take.

Group of people working analyzing marketing mistakes.
Photo by rawpixel.com from Pexels

But, on the other hand, some arts marketing teams do their job poorly, and it shows. I know and I think maybe they know too that they can do better. In this post I want to share how arts marketers get it wrong.

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Filed Under: Journal Tagged With: Agency, Arts Marketing, Billboard, Data, Facebook, Human, Instagram, Marketing, Organizations, Playbook, Poor decisions, Television, YouTube

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