We all know that marketing is the effective telling of a story and the bringing of a product or a service to market through various media. We craft messaging, design creative elements, and draft strategy.
In our work we ask a myriad of questions, including the usual journalistic who, what, when, where, and sometimes how. Those questions are just foundational, really. Fundamental. But, in all your work in for your arts organization, you should always ask yourself, and your team, this one question.