There is a lot to be said about how organizations market themselves to their communities and to their audiences. Clearly, there is the creation of the art form and the actual formation of the play, musical, or performance. Then, there’s the strategy, tactics, goals, and objectives used to market this performance to fill your house.
The creation and marketing sides of things are fundamentally sound, but in many ways I think arts marketing is broken. In this post, I’ll share with you what I see and how to fix it.Continue Reading