The goal of writing a blog post every day is something that creates intrigue with those I share it with. They usually say, “Wow, that’s impressive! I wish I could do that.” The act of writing every day seems daunting and doubtful.
Periodically, too I think it’s good to check in with one’s self to regain or remind a sense of purpose as to why one does something. Over time, we can run the risk of it becoming “old hat” and what ever we set out at the beginning becomes “ho-hum”. This post serves kind of a sign post to remind me of my “why” and to help you along the way as well.
Writing a blog post every day certainly has its challenges. First, you have to schedule the time to write every day. Second, you have to have the necessary content ideas to sustain writing every day. Third, you need a good process for editing, selecting photos, and promoting what you’ve written. Fourth, you need to analyze what you’ve written to see what is working and what is not.
Here are a few reasons why I write:
Build the habit of writing
From the very beginning I wanted to establish a habit of writing every day, except for Sundays, to get myself used to writing and publishing content. Now, on the other hand I know that probably not every blog post I write will be a huge success. Heck, most of what I write is honestly a first or second draft. It’s more important for me to publish than to perfect my writing.
Create momentum online
Part of the reason I’m writing is to get noticed by others in the online space. My hope is that others will read what I write and follow me on Twitter, like me on Facebook, and follow me on Instagram. Largely I’m inspired by folks like Jeff Goins and other Tribe writers. I want a sizable following online.
My thought is that if I publish a decent piece of content every day I’ll get that traction I’m looking for.
Practice in public
Sometimes, a concept or principle might be the topic of a blog post and I will need to think this through to see if it’s true, viable, or worth the investment of resources. For example, I’m considering or thinking through getting a Tesla to Uber with and use that as my primary car. I might want to write about it to think through the pros and cons. Other times, just the act of writing is enough to clarify thoughts, which brings me to my next reason.
Clarify my thinking
I’m a big thinker. I’m in my head a lot actually. It’s part of who I am. In this blog I can use what I write to think through methodologies, strategies, clarify processes, and a wide range of other issues. How does email marketing affect business? How does timing affect social media? What is Google Analytics teaching me about a site I’m working on?
Establish authority
Over time, it’s my hope that people online will see me as an authority in the niche of digital marketing. Writing a blog post every day will help me establish authority and expertise in the industry. I want to become “known”.
Conclusion
There are many reasons why I am writing a blog post every day. Primarily, I want to build the habit of writing, create momentum online, practice in public, clarify my thinking, and establish authority.
Now it’s your turn! What are the reasons you do something? It could be writing, blogging, doing something creatively every day. Let us know in the comments below.
