Journal

Adjusting to the New Normal: Transitioning to A New Way To Work

July 14, 2020 by Jonathan Gaby

The world is definitely in the midst of a massive shift in the economy. While disruption is always part of the equation, Covid-19 has proven itself to be a disruptor with a magnitude we’ve not seen in recent history. The effects it’s having in the economy are being felt in almost all sectors and verticals of the world. How can you transition to the new normal?

It’s certainly a challenge. Many workers have almost overnight had to transition from the bustling morning of getting ready to go to work in an office setting, to a slower, less stressful routine. In this post, I’ll share how someone can successfully transition into the new normal.

The Top Five Predictions for Social Media in 2020

October 9, 2019 by Jonathan Gaby

Industries are always in flux as new technologies come about and old ones fade away into the past. They say that the only thing constant is change, and I can think of no better industry than social media where things change at a rapid pace.

For instance, Facebook’s algorithm changes periodically and with that new shifts made in what it prioritizes for its users. Twitter changes the character limit for tweets sent. Further, new modes of communication come up with the creation of Stories that are part of the newsfeed on Facebook and Instagram. The year 2020 is coming up soon and in this post, I’d like to share with you my top five predictions for social media and marketing.

The Gaby / Hyatt / Davis Blog Post Template

October 3, 2019 by Jonathan Gaby

The creative process is often challenging and sometimes difficult to do easily. You need to bring in a wide range of sources, materials, and concepts to bear on the content you create and the things you create for it to be a quality piece of work.

man writing a piece of content on his computer for his website

This is certainly true of those who write for a living or create content on websites or print material where words matter. What if it were easier to combine many sources, and have a framework from which to work to help make writing or content creation easier and less frustrating? In this post I share with you my template for blog posts that you can use today!

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Five Things To Do Before I Die

October 1, 2019 by Jonathan Gaby

We don’t like to discuss death in our family. It’s a certain taboo that doesn’t get much airtime. Death, the finality of it, is jarring, emotional, and leaves a huge void for those still living. Grief, pain, and loss are all experienced when a loved one dies and these emotions are never easily gone through.

However, if we knew when we would die then we’d have no choice to alter our behavior, decisions that we made, and experiences we would have. Life would have a renewed sense of purpose and desire. That’s why we have things like a “bucket list”, a list of things to do before we “kick the bucket”. This post is a little bit like a bucket list.

The “Why” Behind the Writing of This Blog

September 30, 2019 by Jonathan Gaby

The goal of writing a blog post every day is something that creates intrigue with those I share it with. They usually say, “Wow, that’s impressive! I wish I could do that.” The act of writing every day seems daunting and doubtful.

Man at computer enjoying his work on his blog

Periodically, too I think it’s good to check in with one’s self to regain or remind a sense of purpose as to why one does something. Over time, we can run the risk of it becoming “old hat” and what ever we set out at the beginning becomes “ho-hum”. This post serves kind of a sign post to remind me of my “why” and to help you along the way as well.

My Typical, Average, Usual, Okay Day

September 27, 2019 by Jonathan Gaby

Everyone has a typical day in their life. Often it’s a day that has been orchestrated for them by others or they have complete control over their day. Mine is a mix of the two.

Some people don’t have typical days because their activity always changes from day to day. Some people like it that way. In this post I’ll share with you my typical day and I’ll give some thoughts on how you can gain more control of your day or be more intentional.

Stop Throwing Your Money Away: Five Things You Shouldn’t Buy

September 26, 2019 by Jonathan Gaby

In the online and digital marketing space there are millions of things you could buy to help you with your work and your life. Hardware, software, gadgets and gizmos, all with the promise of doing a thing better.

Photo by **Artem Beliaikin** from **Pexels**

But, we’ve all been there. The thing we bought doesn’t live up to it’s hype, or you just lose interest in the gizmo. Worst of all is when you buy something and then you learn that it’s quickly become obsolete. In this post you’ll learn about the top five things you may not want to waste your money on.

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Business Bootcamp: Social Media for Small Businesses

September 25, 2019 by Jonathan Gaby

One thing I enjoy doing is speaking in front of audiences, delivering a message to help them with some aspect of their business or organization. I love helping people learn, I love sharing my enthusiasm, and seeing people changed for the better.

A couple years ago I was chosen as the first Entrepreviewer in Frankfort, KY. During that program I got the opportunity to speak to other businesses through the chamber of commerce and area organizations. While I can’t share with you the recorded presentation, I want to share with you the Keynote slides from that presentation.

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What Most People Don’t Know About Marketing

September 24, 2019 by Jonathan Gaby

Everyone knows that marketing is a necessary component of a successful business, large or small. Most people know that to be successful a business has to get what they do and how they do it (their message) to as many people as possible.

But, there is much more to marketing than just broadcast messages to people. Like the iceberg, there is much more beneath the surface in the discipline of marketing than the average person realizes. In this post, I’ll uncover some of the things I’ve learned along the way.

What The New Instagram Scheduling Feature Means for Arts Marketers

September 23, 2019 by Jonathan Gaby

Social media is an ever changing landscape of new apps, tools, and tricks to use in order to be seen and heard by folks online. Features change and go away and the algorithm, well, who can know it?

Recently, the good folks over at SocialMediaExaminer.com published that there would be a new feature set to Instagram added to the Facebook Creator Studio in order to allow users to schedule posts on Instagram. In this post, you’ll learn what that means for you arts marketing professionals and organizations.