Digital Marketer
Marketing, in my view, is more art than science, though science and reasoning do play a major part. There are a myriad of things to ensure that are correct when doing our work.
However, even though we wish our performance in our careers to be flawless and well executed, we are still human. We aren’t perfect and we can make mistakes in our work. From my experience, here are five mistakes that every arts marketer could make.
[Read more…] about Five Mistakes Every Arts Marketer MakesIt’s always fascinating to me to learn how people chose their current profession or career. There is a sense of discovery of someone else that I just love to learn about. For instance, a friend of mine is an anthropology major but works in textbook sales. Yet another person I know has a degree in theatre but works in marketing.
I have a degree in religious studies but I focus my efforts on marketing. Today I want to tell you more about why I do what I do.
[Read more…] about The Reason I Do What I DoRegardless of size, all arts organizations need to market and sell tickets for shows, subscriptions to seasons, and even merchandise like t-shirts, concert recordings, and tote bags (just to name a few). Also regardless of size, all arts organizations need to be able to tell what has worked for them in marketing their shows, tickets, and merchandise. But, in your organization, how can you accurately tell what works and what doesn’t?
In this post, I’ll share with you three essential analytics tools for any arts organization to use when marketing themselves to their audience.
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