Regardless of size, all arts organizations need to market and sell tickets for shows, subscriptions to seasons, and even merchandise like t-shirts, concert recordings, and tote bags (just to name a few). Also regardless of size, all arts organizations need to be able to tell what has worked for them in marketing their shows, tickets, and merchandise. But, in your organization, how can you accurately tell what works and what doesn’t?
In this post, I’ll share with you three essential analytics tools for any arts organization to use when marketing themselves to their audience.
Click here to read more!