Journal

Building my business is really hard work. One of my biggest pain points for me is writing great content on this blog and promoting that content to my audience, social media subscribers, and my email list. For me, I’ve been using Evernote in a process to create and publish blog post articles, but I still have problems promoting the posts on social media. So, I am adding CoSchedule to my workflow for content creation and marketing.

For me, the reasons are clear. I needed a way to integrate my process in Evernote with my blog built on WordPress. Further, I needed to add features like ReQueue so that older posts and those with more evergreen flavor could be added and promoted without my direct involvement.

What else did I find helpful? Read on for my review of CoSchedule.

Have you ever stepped inside a business hoping to buy from them, only to discover you’re just another transaction the staff had to take care of? I think we all have had that experience. I have this experience nearly every time I walk into a big-box store or corporate owned location. I’m just a number, a transaction, and worse, a walking dollar sign as I navigate the aisles and shelves. There’s no personalization. As a consumer I’m sure you’ll agree that this type of experience is less than ideal. How can you avoid this cold, soul-less, walking dollar sign approach to your  business?

In this post, I’ll cover personalization in marketing and your business. I’ll talk about what it is, how you can incorporate it into your business, what to avoid, and some examples of how I see companies do this well, and how companies have really messed up in their execution of being more personalized in their marketing.

For the past year, I have been teaching as an adjunct professor of marketing at Kentucky State University. It’s a milestone that has been a little unexpected. Perhaps in the back of my mind, I’ve thought about teaching, but only tangentially. I was raised by two educators who taught public school so while it was something I thought of I don’t think I had ever seriously considered the profession.

However, when the opportunity to teach part-time in the field of my graduate degree, I thought that I should give it a shot, do my best, and see where it would take me. In this post, I’d like to share with you my reflection on the year and what I have learned.

Over the summer I read the book, 10 Arguments to Delete Your Social Media Accounts by Jared Lanier. If you haven’t read it, please do. Your eyes will be opened for sure, and you just might find a compelling argument or two on why you should delete yours as well.

Reading the book was for me an eye-opening experience. I’ve concluded that I must delete most of my social media accounts. While I don’t have 10 arguments, I do have three reasons to share why I’m deleting mine.

Introduction

I want to ask you a question. Are you satisfied with your marketing efforts? If you aren’t maybe it’s time to try a new way to market your business. In this episode of Marketing Distilled, I will walk you through a framework that I have learned. I think this framework is far superior to others that businesses and marketing professionals use. Perhaps you’ve heard about it. Maybe you haven’t. Well, today on the podcast, I’ll introduce you to the best marketing framework I know of.

This framework is called “Big Picture” and it was developed by two educators and practitioners, Christie Nordhielm, Ph.D., and Marta Dapena-Baron, Ed.D. Dr. Nordhielm founded The Big Picture Partners and began to implement the framework with companies such as Johnson & Johnson, Philips, and Ecolab. She teaches at Georgetown University in DC. Dr. Dapena-Baron is the current managing partner of The Big Picture Partners, LLC where she consults with major businesses and organizations to use The Big Picture Framework to make smarter marketing decisions.

Much of the material I’ll be talking about is from my work as a graduate student at the University of Cincinnati where I study under Prof. Drew Boyd and learned The Big Picture Marketing Framework from him.  I’m currently applying The Big Picture to my work in my Capstone Project in my final semester.  So what is The Big Picture Framework?

I just received the Shure MV7 Limited Edition White Noir and I thought to record a short episode to highlight the new product. It will be available on August 15th on Amazon!

jonathangaby.com/shuremv7

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The folks at Shure have written up a nice article on their website:

The Immensely Popular Shure MV7 Microphone is now Available in a New Limited-Edition Color on Amazon