As the curtains go up on your latest production, you notice that your house isn’t as full as it has been in the past. Years ago, your theatre was bustling with people clamoring to find their seats before the overture. You saw a devoted audience to any show you produced. Your receipts are down and so you feel the pressure to invest more in your marketing. This possibly might work, but in this post, I want to tell you that arts marketing is not going to save your theatre.
Ironic, isn’t it? You’re visiting this page and understand that I am here to help grow your organization through marketing and now my second post is all about how marketing your organization is not going to help me? What gives? Here are three possible reasons arts marketing is not going to help your theatre.CLICK HERE TO READ MORE!