Digital Marketer
Marketing, especially digital marketing that encompasses social media, is an ever changing landscape of algorithms, approaches, and attitudes. Reading books is a great way to stay abreast of changes.
But, there are thousands of books to read on the subject making selection hard for many. What books should I read? Well, you’ll get my take on the top five marketing books that every marketer should read.
[Read more…] about The Top Five Marketing Books Every Marketer Should ReadThere is a lot to be said about how organizations market themselves to their communities and to their audiences. Clearly, there is the creation of the art form and the actual formation of the play, musical, or performance. Then, there’s the strategy, tactics, goals, and objectives used to market this performance to fill your house.
The creation and marketing sides of things are fundamentally sound, but in many ways I think arts marketing is broken. In this post, I’ll share with you what I see and how to fix it.
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