Jonathan Gaby

Digital Marketer

Email

The One Skill Every Arts Marketer Should Master – and Why

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Have you ever wondered what skills you might need to grow your arts organization? Could it be that you need a better skillset in analytics? How about Tessitura mastery? Still unsure if getting your Facebook Blueprint certification is worth the hassle?

There are many different skills an arts marketer should have but what’s one skill that every arts marketing professional should master? That’s the topic of this post. Not only will I share with you the one skill you should master, but why!

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Four Steps to Ensure that Every Email You Send Gets Read

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Arts organizations always seek to get their message about an upcoming performance or season ticket sales out to their audience of past subscribers, new customers, and other interested parties. They can use multiple channels to do so. Billboards, direct mail, phone calls, social media, and email are among them.

Whatever the media, the challenge is to make sure that it’s seen and read. As far as email is concerned, how do you ensure that your email gets opened, read, and interacted with? This post will share four tips to use to ensure that email gets read.

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