Instagram

Business Bootcamp: Social Media for Small Businesses

September 25, 2019 by Jonathan Gaby

One thing I enjoy doing is speaking in front of audiences, delivering a message to help them with some aspect of their business or organization. I love helping people learn, I love sharing my enthusiasm, and seeing people changed for the better.

A couple years ago I was chosen as the first Entrepreviewer in Frankfort, KY. During that program I got the opportunity to speak to other businesses through the chamber of commerce and area organizations. While I can’t share with you the recorded presentation, I want to share with you the Keynote slides from that presentation.

[Read more…]

What The New Instagram Scheduling Feature Means for Arts Marketers

September 23, 2019 by Jonathan Gaby

Social media is an ever changing landscape of new apps, tools, and tricks to use in order to be seen and heard by folks online. Features change and go away and the algorithm, well, who can know it?

Recently, the good folks over at SocialMediaExaminer.com published that there would be a new feature set to Instagram added to the Facebook Creator Studio in order to allow users to schedule posts on Instagram. In this post, you’ll learn what that means for you arts marketing professionals and organizations.

How Arts Marketers Do Arts Marketing Poorly

September 10, 2019 by Jonathan Gaby

On the whole, arts marketing professionals do great work telling the story of their performing arts ensemble. It’s incredible! I really do enjoy seeing their work and the efforts they take.

Group of people working analyzing marketing mistakes. — Photo by **rawpixel.com** from **Pexels**

But, on the other hand, some arts marketing teams do their job poorly, and it shows. I know and I think maybe they know too that they can do better. In this post I want to share how arts marketers get it wrong.