Jonathan Gaby

Digital Marketer

Jonathan Gaby

My Review of Michael Hyatt’s Full Focus Planner

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It’s my opinion that professional marketers need to be highly organized and focused on the job at hand. Their intention is to grow ticket sales, social media engagement, and audience size on social media platforms.

Also, the arts marketer needs to be intentional about work-life balance. We can get too involved in our work and not involved enough in our friends, family, and loved ones’ life. It’s important then to have a tool to support both work and life goals. In this post, I’ll review Michael Hyatt‘s Full Focus Planner.

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The Top Five Daily Habits Every Arts Marketer Should Master

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In any profession there is the desire for growth, improvement, and refinement of skills. For the artist that may look like painting something small every day or gaining inspiration from others’ work. I believe that there are small habits that anyone should make part of their life in order to see big improvements over time.

arts marketing professional at computer with notebook in hand

For the professional arts marketer there are lots of ways to grow in their craft. In this post I’d like to share with you the top five daily habits every arts marketer should master to continually grow.

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Four Steps to Ensure that Every Email You Send Gets Read

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Arts organizations always seek to get their message about an upcoming performance or season ticket sales out to their audience of past subscribers, new customers, and other interested parties. They can use multiple channels to do so. Billboards, direct mail, phone calls, social media, and email are among them.

Whatever the media, the challenge is to make sure that it’s seen and read. As far as email is concerned, how do you ensure that your email gets opened, read, and interacted with? This post will share four tips to use to ensure that email gets read.

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The Top Five Marketing Books Every Marketer Should Read

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Marketing, especially digital marketing that encompasses social media, is an ever changing landscape of algorithms, approaches, and attitudes. Reading books is a great way to stay abreast of changes.

But, there are thousands of books to read on the subject making selection hard for many. What books should I read? Well, you’ll get my take on the top five marketing books that every marketer should read.

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Three Tips to Get Unstuck With Nearly Anything

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Have you ever been in a situation where you’ve been unable to make progress toward a goal or have been hesitant to start a new project out of fear, doubt, or uncertainty?

I have. There are lots of things I could list. I have ideas in my Evernote that have not seen the light of day outside of them being a note in my app. There are projects that I haven’t started or have put on the back burner because I wasn’t sure of how to get them done. Can you relate? In this post, I’ll share how to get unstuck with nearly anything.

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A Look at My Morning Routine

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Everyone has routines, whether they like to admit it or not. The same things that they do every day become habits, and those habits are like little hinges upon which big doors swing.

white male in his 30s with coffee sitting at computer starting his day

Routines can be a source of comfort and stability in an otherwise unstable environment and a welcome stress relief for us during the day. In this post, I’ll share with you my morning routine and how you can create one for yourself.

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Review: The Manfrotto Compact Action Tripod

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Perhaps one of the coolest aspects about being a marketer is that there are all sorts of tools, gear, and equipment you could use to tell your organization’s story. Cameras, microphones, lighting kits, audio mixers, drones, gimbals, the list is endless.

In this post I want to review something I just recently purchased and added to my equipment list, the Manfrotto Compact Action Tripod. This is a highly versatile piece of gear, but read on for more about this tripod.

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Five Mistakes Every Arts Marketer Makes

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Marketing, in my view, is more art than science, though science and reasoning do play a major part. There are a myriad of things to ensure that are correct when doing our work.

man looking at computer analyzing mistakes make in marketing

However, even though we wish our performance in our careers to be flawless and well executed, we are still human. We aren’t perfect and we can make mistakes in our work. From my experience, here are five mistakes that every arts marketer could make.

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Five Steps to Maximize Your Marketing Department

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Organizations like those in the arts world have, on average, a small staff of people that most likely wear a variety of different hats to make sure that everything gets done.

It’s a difficult place to be coupled with the fact that you want your organization to succeed, how do you make sure that you are doing everything that you need to do to succeed? In this post, you’ll learn what you could do to maximize your marketing department.

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The Reason I Do What I Do

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It’s always fascinating to me to learn how people chose their current profession or career. There is a sense of discovery of someone else that I just love to learn about. For instance, a friend of mine is an anthropology major but works in textbook sales. Yet another person I know has a degree in theatre but works in marketing.

I have a degree in religious studies but I focus my efforts on marketing. Today I want to tell you more about why I do what I do.

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