Digital Marketer
The marketplace is full of people that do what I do: create marketing plans, execute strategies, write, create, etc. Their work is valuable and necessary for those that they serve. I might even say that their work is better than mine right now.
I do similar work, in that I create and maintain social media strategy, website content, and a range of other services. I think I’m best at writing, social media, and email marketing. What sets me a part from others?
Continue ReadingCharacter traits and soft skills in marketing and business are being talked about more these days, because the theory is that you can teach skills to people but you can’t teach them to have passion or drive in their job.
I think there are some things that successful people in the arts (and in other industries too) have and do that unsuccessful people don’t. In this post I’ll explore what those are.
Continue ReadingWe all know that marketing is the effective telling of a story and the bringing of a product or a service to market through various media. We craft messaging, design creative elements, and draft strategy.
In our work we ask a myriad of questions, including the usual journalistic who, what, when, where, and sometimes how. Those questions are just foundational, really. Fundamental. But, in all your work in for your arts organization, you should always ask yourself, and your team, this one question.
Continue ReadingArts organizations always seek to get their message about an upcoming performance or season ticket sales out to their audience of past subscribers, new customers, and other interested parties. They can use multiple channels to do so. Billboards, direct mail, phone calls, social media, and email are among them.
Whatever the media, the challenge is to make sure that it’s seen and read. As far as email is concerned, how do you ensure that your email gets opened, read, and interacted with? This post will share four tips to use to ensure that email gets read.
Continue Reading!