Jonathan Gaby

Stop Throwing Your Money Away: Five Things You Shouldn’t Buy

September 26, 2019 by Jonathan Gaby

In the online and digital marketing space there are millions of things you could buy to help you with your work and your life. Hardware, software, gadgets and gizmos, all with the promise of doing a thing better.

Photo by **Artem Beliaikin** from **Pexels**

But, we’ve all been there. The thing we bought doesn’t live up to it’s hype, or you just lose interest in the gizmo. Worst of all is when you buy something and then you learn that it’s quickly become obsolete. In this post you’ll learn about the top five things you may not want to waste your money on.

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Business Bootcamp: Social Media for Small Businesses

September 25, 2019 by Jonathan Gaby

One thing I enjoy doing is speaking in front of audiences, delivering a message to help them with some aspect of their business or organization. I love helping people learn, I love sharing my enthusiasm, and seeing people changed for the better.

A couple years ago I was chosen as the first Entrepreviewer in Frankfort, KY. During that program I got the opportunity to speak to other businesses through the chamber of commerce and area organizations. While I can’t share with you the recorded presentation, I want to share with you the Keynote slides from that presentation.

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What Most People Don’t Know About Marketing

September 24, 2019 by Jonathan Gaby

Everyone knows that marketing is a necessary component of a successful business, large or small. Most people know that to be successful a business has to get what they do and how they do it (their message) to as many people as possible.

But, there is much more to marketing than just broadcast messages to people. Like the iceberg, there is much more beneath the surface in the discipline of marketing than the average person realizes. In this post, I’ll uncover some of the things I’ve learned along the way.

What The New Instagram Scheduling Feature Means for Arts Marketers

September 23, 2019 by Jonathan Gaby

Social media is an ever changing landscape of new apps, tools, and tricks to use in order to be seen and heard by folks online. Features change and go away and the algorithm, well, who can know it?

Recently, the good folks over at SocialMediaExaminer.com published that there would be a new feature set to Instagram added to the Facebook Creator Studio in order to allow users to schedule posts on Instagram. In this post, you’ll learn what that means for you arts marketing professionals and organizations.

The Top Five Blogposts Everyone Should Read, Again!

September 21, 2019 by Jonathan Gaby

Well, it’s been exactly one month since I started writing a blog post every day (except Sunday) on this site. It’s been a great journey so far. I’ve learned a lot about the process and gained some traction.

Photo by **Kaboompics .com** from **Pexels**

I’d like to recap what I’ve written and show you the top five blog posts that have gained the most attention. In this post you’ll have the opportunity to read or re-read them again!

Dear Twenty Year Old Me: What I Would Tell Myself Now

September 20, 2019 by Jonathan Gaby

Today I wanted to write a post that is a little different, okay a lot different than my usual post. I think we’ve all been at a certain point in our lives where we look back and think, “How did life end up this way?” or “How did I get here?”. We seem to channel our inner Mark a la RENT in self reflection and more currently our inner Kate a la If/Then.

Photo by **rawpixel.com** from **Pexels**

We fantasize about the ability to do what Marty McFly did in Back to the Future, to travel back in time and deliver a message to ourselves or someone else to help guid them down a different path. We think that if we can go back to the past we can fix our present, and consequently improve our future.

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How I Learned Three Hard Truths About Marketing

September 19, 2019 by Jonathan Gaby

Marketing is an exciting career field because of it’s various forms it takes and the type of people you get to work with on a daily basis from your coworkers, to your clients.

But, with any career field you learn quickly what the seedy side is. The excitement wears off and is replaced by a new reality. In my experience, here are a couple hard truths that I learned recently.

The One Thing We All Need to Succeed in Marketing

September 18, 2019 by Jonathan Gaby

Marketing is hard work. Sure, it looks a lot of fun with event marketing, working in cool locations with your ultra hip MacBook, and crushing your goals all while enjoying a cool drink in one hand and snapping selfies with your iPhone in the other.

But, there’s a darker side to marketing that nobody wants to talk about. True, we want to do our best work but sometimes, but success is often harder than what marketing professionals play it up to be. In this post, I’ll share with you the one thing every marketing professional needs to succeed.

Five Reasons The Way I Work is Better Than Others

September 17, 2019 by Jonathan Gaby

The marketplace is full of people that do what I do: create marketing plans, execute strategies, write, create, etc. Their work is valuable and necessary for those that they serve. I might even say that their work is better than mine right now.

I do similar work, in that I create and maintain social media strategy, website content, and a range of other services. I think I’m best at writing, social media, and email marketing. What sets me a part from others?

Let Me Introduce You To Twitter Chats

September 16, 2019 by Jonathan Gaby

Twitter is a top social media platform that millions of people and brands use everyday to connect with others in the social media landscape. With just a couple hundred characters you can make an impact in the world.

Twitter has many different features and users are creating their own methods of interaction. In this post I want to introduce you to the concept of the Twitter Chat. I’ll share with you the who, what, why, when, and where on this relatively new method to use Twitter.

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