Digital Marketer
Whether or not you’re an arts marketing professional, or just the average office worker you know that time is a valuable commodity. Productivity is dependent on time and your management of it.
The challenge is that we all have 167 hours in the week. Time is limited. How can we make the most use of time and how can we maximize our productivity? In this post I’ll share my top five timesaving tips and tools you can use too!
Continue readingAbout ten days ago I wrote, in Michael Hyatt’s words, “a great, honest review” of the Full Focus Planner. And, Joel Miller, Chief Content Officer for Michael Hyatt, & Co. said it was “a solid review of one of our key products.”
And, with the release of a new podcast from MH&Co, called Focus On This where they talk about just using the planner, I thought, why not write a post on how you can maximize your use of the planner.
Continue ReadingCharacter traits and soft skills in marketing and business are being talked about more these days, because the theory is that you can teach skills to people but you can’t teach them to have passion or drive in their job.
I think there are some things that successful people in the arts (and in other industries too) have and do that unsuccessful people don’t. In this post I’ll explore what those are.
Continue ReadingWorking in marketing and business I’ve come to use a lot of tools. These tools and apps and such are outlined in a previous post you can find here. There are other tools and apps that I have, as well.
In this post I’ll rummage through my office and tell you about the 10 tools I use the least. And, for my own benefit and yours too, I’ll see if I can motivate myself to use them more.
Continue ReadingOn the whole, arts marketing professionals do great work telling the story of their performing arts ensemble. It’s incredible! I really do enjoy seeing their work and the efforts they take.
But, on the other hand, some arts marketing teams do their job poorly, and it shows. I know and I think maybe they know too that they can do better. In this post I want to share how arts marketers get it wrong.
Continue ReadingWe all begin somewhere. Our journey toward what we do and our profession is one of a million steps and a lot more mis steps along the way. But, if we wait to get it perfectly, then we probably won’t make it very far.
The fact is that when we start we don’t know what we don’t know. It’s the classic inexperience versus experience. And, while I think that arts marketing professionals have some specific things they wish they knew when they got started, this post is more general.
Continue ReadingYes, arts marketers and marketers in general are kind of like super heroes. They transition from mild mannered every day person into a caped crusader at the drop of a hat and have to wear many hats while doing their job.
But, we are still human and prone to making mistakes. These can come from a simple copy error to a major mistake in budgeting and planning. Whatever the mistake may have been, it’s vital that we recover from our failures. In this post, here are five steps to take if you’ve failed.
Continue readingWe all know that marketing is the effective telling of a story and the bringing of a product or a service to market through various media. We craft messaging, design creative elements, and draft strategy.
In our work we ask a myriad of questions, including the usual journalistic who, what, when, where, and sometimes how. Those questions are just foundational, really. Fundamental. But, in all your work in for your arts organization, you should always ask yourself, and your team, this one question.
Continue ReadingHave you ever wondered what skills you might need to grow your arts organization? Could it be that you need a better skillset in analytics? How about Tessitura mastery? Still unsure if getting your Facebook Blueprint certification is worth the hassle?
There are many different skills an arts marketer should have but what’s one skill that every arts marketing professional should master? That’s the topic of this post. Not only will I share with you the one skill you should master, but why!
Continue ReadingWhen doing work for our organizations, we need the right tools to help us be productive, efficient, and organized. There are a myriad of apps and tools to chose from, so which ones are the best to use?
In my work, I have lots of tools to use at my disposal from cameras, phones, computers, audio equipment, etc. But, I find that most of my work centers around no more than 10 items usually. In this post, I’ll share with you my top 10 tools I use every day.
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